:root {
  --paper: #f6f6f4;
  --paper-deep: #e9e9e6;
  --ink: #1d1d1f;
  --muted: #6b6b6b;
  --line: rgba(29, 29, 31, .15);
  --red: #e14b4f;
  --red-deep: #c93f42;
  --page: min(1180px, calc(100% - 72px));
  --system: 'SF Pro Display', 'SF Pro Text', -apple-system, BlinkMacSystemFont, 'Helvetica Neue', sans-serif;
  --serif: 'Iowan Old Style', 'Baskerville', Georgia, serif;
  --spring: cubic-bezier(.16, 1, .3, 1);
  --dur-quick: .35s;   /* hover/interaction feedback */
  --dur-press: .6s;    /* button/row hover transform */
  --dur-settle: .9s;   /* child-level text reveal */
  --dur-block: 1.2s;   /* whole-block/media reveal */
  --delay-step: .08s;  /* stagger increment between siblings */
  --delay-layer: .12s; /* offset before the next visual layer starts */
}

* { box-sizing: border-box; }
html { background: var(--paper); scroll-behavior: smooth; }
body { margin: 0; color: var(--ink); background: var(--paper); font: 400 16px/1.55 var(--system); overflow-x: hidden; }
img { display: block; max-width: 100%; }
a { color: inherit; text-decoration: none; }
a, button { -webkit-tap-highlight-color: transparent; touch-action: manipulation; cursor: pointer; }
a:focus-visible { outline: 3px solid var(--red); outline-offset: 5px; }
.skip-link { position: fixed; left: 16px; top: 16px; z-index: 5; padding: 10px 14px; color: #fff; background: var(--ink); transform: translateY(-150%); transition: transform var(--dur-quick) var(--spring); }

.intro-splash { position: fixed; inset: 0; z-index: 50; display: flex; align-items: center; justify-content: center; width: 100%; height: 100%; background: var(--paper); border: 0; margin: 0; padding: 0; opacity: 1; cursor: pointer; transition: opacity .6s ease; }
.intro-splash:focus-visible { outline: 2px solid var(--red); outline-offset: 10px; }
.splash-text { position: relative; display: inline-block; overflow: hidden; white-space: nowrap; vertical-align: bottom; padding-bottom: .12em; border-right: 2px solid var(--ink); font: italic 500 clamp(28px, 6vw, 56px)/1.1 var(--serif); width: 0; }
.splash-text.is-typed { border-right-color: transparent; }
@media (prefers-reduced-motion: no-preference) {
  .splash-text.is-inviting { animation: invite-bounce 1.15s ease-in-out infinite; }
}
.intro-splash.is-filling .splash-text.is-inviting { animation: none; }
@keyframes invite-bounce { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(-8px); } }
.splash-ink { color: var(--ink); }
.splash-red { position: absolute; inset: 0; color: var(--red); clip-path: inset(0 100% 0 0); }
.intro-splash.is-filling .splash-red { clip-path: inset(0 0% 0 0); transition: clip-path .55s var(--spring); }
.intro-splash.is-leaving { opacity: 0; pointer-events: none; }
body.has-splash { overflow: hidden; }
@media (prefers-reduced-motion: reduce) { .intro-splash.is-filling .splash-red { transition: none; } }
.skip-link:focus-visible { transform: translateY(0); }

.site-header { width: var(--page); height: 96px; margin: 0 auto; display: flex; align-items: center; justify-content: space-between; border-bottom: 1px solid var(--line); }
.wordmark { font: italic 500 25px/1 var(--serif); letter-spacing: 0; }
.wordmark span { margin-left: 3px; color: var(--red); }
.site-header nav { display: flex; gap: 32px; color: var(--muted); font-size: 13px; }
.site-header nav a, .header-contact, .quiet-link, .contact-details a, .site-footer a { transition: color var(--dur-quick) var(--spring); }
.site-header nav a:hover, .header-contact:hover, .quiet-link:hover, .contact-details a:hover, .site-footer a:hover { color: var(--red); }
.header-contact { font-size: 13px; font-weight: 600; }

.scene { width: var(--page); margin: 0 auto; min-height: 72vh; padding: clamp(100px, 12vw, 184px) 0; scroll-margin-top: 28px; }
.hero { min-height: calc(100vh - 96px); display: grid; grid-template-columns: minmax(0, 1.08fr) minmax(360px, .92fr); align-items: center; gap: clamp(46px, 8vw, 132px); padding-top: clamp(72px, 9vw, 132px); position: relative; }
.hero-copy { max-width: 690px; }
.kicker { margin: 0 0 24px; color: var(--muted); font-size: 11px; letter-spacing: .02em; }
h1, h2, h3, p { text-wrap: balance; }
h1, h2, h3 { margin: 0; }
h1 { max-width: 690px; font-size: clamp(54px, 7vw, 96px); line-height: .94; letter-spacing: -.02em; font-weight: 700; }
h1 span, h2 span { color: var(--red); font-style: italic; font-weight: 400; letter-spacing: -.02em; }
.lede { max-width: 460px; margin: 34px 0 32px; color: #494949; font-size: 18px; line-height: 1.45; }
.kicker.is-typing { display: inline-block; overflow: hidden; white-space: nowrap; vertical-align: bottom; border-right: 2px solid var(--ink); }
.kicker.is-typed { border-right-color: transparent; }
.scroll-hint { display: inline-flex; padding: 4px; }
.scroll-hint svg { width: 26px; height: 46px; overflow: visible; }
.scroll-hint path { fill: none; stroke: var(--ink); stroke-width: 2.5; stroke-linecap: round; }
.scroll-hint:hover path { stroke: var(--red); }
@media (prefers-reduced-motion: no-preference) {
  .scroll-hint svg { animation: scroll-hint-bob 2.4s ease-in-out infinite; }
}
@keyframes scroll-hint-bob { 0%, 100% { transform: translateY(0); } 50% { transform: translateY(7px); } }
.button { min-height: 46px; display: inline-flex; align-items: center; padding: 13px 20px; color: #fff; background: var(--ink); border: 1px solid var(--ink); font-size: 13px; font-weight: 600; transition: transform var(--dur-press) var(--spring), background-color var(--dur-quick) var(--spring), color var(--dur-quick) var(--spring); }
.button:hover { color: #fff; background: var(--red-deep); border-color: var(--red-deep); transform: translateY(-3px); }
.button:active { transform: translateY(-1px) scale(.98); }
.button-light { color: var(--ink); background: #fff; border-color: #fff; }
.button-light:hover { color: #fff; background: var(--red-deep); border-color: var(--red-deep); }
.hero-media { width: min(100%, 458px); justify-self: end; position: relative; z-index: 1; }
.hero-media img { max-width: 100%; max-height: calc(100vh - 240px); width: auto; height: auto; display: block; margin: 0 auto; }
.hero-media figcaption { margin-top: 12px; padding: 0 4px; color: var(--muted); font-size: 11px; }
.media-frame { margin: 0; padding: 9px; background: var(--paper-deep); border-radius: 32px; overflow: hidden; }
.media-core { height: 100%; overflow: hidden; border-radius: 24px; background: #dadad7; }
.media-core img { width: 100%; height: 100%; object-fit: cover; transition: transform var(--dur-settle) var(--spring); }
.case-study:hover .media-core img { transform: scale(1.05); }
.case-study:hover .media-core-collage img:first-child { transform: translateY(20px) scale(1.05); }
.media-frame figcaption { padding: 12px 4px 2px; color: var(--muted); font-size: 11px; }
.hero-rule { position: absolute; left: 0; bottom: 35px; width: 1px; height: 52px; background: var(--red); }

.brush { position: absolute; top: 6%; right: -4%; width: min(46vw, 480px); height: auto; pointer-events: none; z-index: 0; overflow: visible; }
.brush path { fill: none; stroke: var(--red); stroke-width: 10; stroke-linecap: round; opacity: .45; }
.brush path.brush-thin { stroke: var(--ink); stroke-width: 5; opacity: .16; }
.contact .brush path { stroke: var(--red); }
.contact .brush path.brush-thin { stroke: #fff; opacity: .14; }
.brush-contact { top: 10%; right: 2%; width: min(38vw, 380px); }

.js .brush { opacity: 0; transform: scale(.92); }
.scene.is-in .brush { opacity: 1; transform: scale(1); transition: opacity var(--dur-block) var(--spring), transform var(--dur-block) var(--spring); }

.section-head { display: flex; flex-direction: column; gap: 7px; color: var(--ink); font-size: 12px; line-height: 1.2; }
.intro { display: grid; grid-template-columns: 150px minmax(0, 1fr) minmax(240px, 360px); gap: clamp(28px, 6vw, 90px); align-items: start; border-top: 1px solid var(--line); }
.intro-copy { max-width: 530px; }
h2 { font-size: clamp(36px, 5vw, 69px); line-height: .98; letter-spacing: -.02em; font-weight: 700; }
.intro-copy h2 { margin-bottom: 27px; }
.intro-copy p, .content-lede p, .work-intro > p { max-width: 470px; margin: 0 0 15px; color: #555; line-height: 1.6; }
.quiet-link { display: inline-block; margin-top: 15px; padding-bottom: 4px; border-bottom: 1px solid var(--ink); font-size: 13px; }
.intro-media { width: 100%; align-self: center; }
.intro-media .media-core { aspect-ratio: .75; background: #dadad7; }
.intro-media img { object-fit: contain; object-position: center bottom; }

.services { display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: clamp(28px, 6vw, 90px); align-items: start; }
.services-list { border-top: 1px solid var(--ink); }
.service-row { min-height: 126px; display: grid; grid-template-columns: 42px minmax(0, 1fr) 88px; gap: 18px; align-items: start; padding: 28px 0 30px; border-bottom: 1px solid var(--line); transition: padding var(--dur-press) var(--spring), color var(--dur-quick) var(--spring); }
.service-row:hover { padding-left: 14px; color: var(--red); }
.service-letter { font-size: 12px; color: var(--muted); }
.service-row h3 { margin-bottom: 10px; font-size: clamp(23px, 3.2vw, 40px); line-height: 1; letter-spacing: -.02em; font-weight: 600; }
.service-row p { max-width: 550px; margin: 0; color: var(--muted); font-size: 14px; line-height: 1.45; }
.service-type { padding-top: 5px; color: var(--muted); font-size: 11px; text-align: right; }

.work { width: 100%; max-width: none; padding-right: max(36px, calc((100vw - 1180px) / 2)); padding-left: max(36px, calc((100vw - 1180px) / 2)); background: #e9e9e7; }
.work-intro { width: var(--page); margin: 0 auto 130px; display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: clamp(28px, 6vw, 90px); }
.work-intro h2 { max-width: 630px; margin: 0 0 23px; }
.case-study { width: var(--page); margin: 0 auto 142px; display: grid; grid-template-columns: minmax(170px, .36fr) minmax(0, 1fr); gap: clamp(36px, 8vw, 150px); align-items: center; }
.case-study:last-child { margin-bottom: 0; }
.case-study-reverse { grid-template-columns: minmax(0, 1fr) minmax(170px, .36fr); }
.case-study-reverse .case-meta { grid-column: 2; grid-row: 1; }
.case-study-reverse .case-media { grid-column: 1; grid-row: 1; }
.case-meta { display: flex; flex-direction: column; align-items: flex-start; gap: 11px; }
.case-meta > span:first-child { color: var(--red); font-size: 12px; }
.case-meta > span:nth-child(2) { color: var(--muted); font-size: 12px; }
.case-meta strong { font-size: clamp(34px, 5vw, 67px); line-height: .9; letter-spacing: -.02em; font-weight: 600; }
.case-meta p { max-width: 280px; margin: 7px 0 0; color: #5a5a58; font-size: 14px; line-height: 1.5; }
.case-media { width: 100%; }
.case-media .media-core { min-height: 360px; display: flex; align-items: end; justify-content: center; }
.media-core-collage { gap: 18px; padding: 30px 10%; background: #d6d6d2; }
.media-core-collage img { width: 37%; height: auto; max-height: 500px; object-fit: cover; border-radius: 17px; box-shadow: 0 1px 0 rgba(0,0,0,.08); }
.media-core-collage img:first-child { transform: translateY(20px); }
.media-core-chart { display: flex; justify-content: center; background: #fdfdfc; }
.media-core-chart img { width: auto; max-width: 75%; object-fit: contain; object-position: bottom; }
.case-media .media-core:not(.media-core-collage):not(.media-core-chart) { background: #d0d4d8; }
.case-media .media-core:not(.media-core-collage):not(.media-core-chart) img { width: 55%; margin: 0 auto; object-fit: contain; object-position: bottom; }

.content { display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: clamp(28px, 6vw, 90px); align-items: start; }
.content-lede h2 { max-width: 610px; margin-bottom: 26px; }
.content-grid { grid-column: 2; display: grid; grid-template-columns: 1.05fr .8fr .8fr; gap: 18px; align-items: end; margin-top: 52px; }
.content-tile { position: relative; }
.content-tile .media-core { aspect-ratio: .86; }
.content-tile-large .media-core { aspect-ratio: .78; }
.content-tile figcaption { position: absolute; right: 24px; bottom: 24px; color: #fff; font: italic 19px/1 var(--serif); }

.proof { display: grid; grid-template-columns: 150px minmax(0, 1fr); gap: clamp(28px, 6vw, 90px); align-items: start; border-top: 1px solid var(--line); }
.proof-list { max-width: 820px; }
blockquote { margin: 0; padding: 0 0 50px; font-size: clamp(25px, 3.4vw, 46px); line-height: 1.06; letter-spacing: -.02em; }
blockquote + blockquote { padding-top: 50px; border-top: 1px solid var(--line); }
blockquote cite { display: block; margin-top: 21px; color: var(--muted); font: 400 12px/1.4 var(--system); letter-spacing: 0; }

.contact { position: relative; width: 100%; max-width: none; min-height: 760px; display: grid; grid-template-columns: minmax(0, 1fr) minmax(300px, 455px); gap: clamp(40px, 7vw, 120px); align-items: center; padding-right: max(36px, calc((100vw - 1180px) / 2)); padding-left: max(36px, calc((100vw - 1180px) / 2)); color: #fff; background: var(--ink); }
.contact-copy { max-width: 520px; }
.contact .kicker { color: #aaa; }
.contact h2 { margin-bottom: 30px; font-size: clamp(60px, 8.5vw, 112px); line-height: .98; }
.contact h2 span { color: var(--red); }
.contact-copy > p:not(.kicker) { max-width: 360px; margin: 0 0 28px; color: #bbb; }
.contact-media { width: min(100%, 455px); background: #282828; }
.contact-media .media-core { aspect-ratio: .78; background: #b9a69d; }
.contact-media img { object-position: center; }
.contact-details { position: absolute; left: max(36px, calc((100vw - 1180px) / 2)); bottom: 35px; display: flex; gap: 25px; color: #aaa; font-size: 12px; }
.site-footer { width: var(--page); min-height: 90px; margin: 0 auto; display: flex; justify-content: space-between; align-items: center; gap: 20px; color: var(--muted); font-size: 12px; }

.js .scene-copy, .js .scene-media, .js .case-meta, .js .case-media { opacity: 0; transform: translateY(22px); }

.scene.is-in .scene-copy, .case-scene.is-in .case-meta {
  opacity: 1; transform: none; transition: opacity var(--dur-settle) var(--spring), transform var(--dur-settle) var(--spring);
}
.scene.is-in .scene-media, .case-scene.is-in .case-media {
  opacity: 1; transform: none; transition: opacity var(--dur-block) var(--spring) var(--delay-layer), transform var(--dur-block) var(--spring) var(--delay-layer);
}

/* Waterfall: each direct child of a text block settles in one after another,
   layered on top of the block's own settle above. */
.js .scene-copy > *, .js .case-meta > * { opacity: 0; transform: translateY(16px); }
.scene.is-in .scene-copy > *, .case-scene.is-in .case-meta > * {
  opacity: 1; transform: none; transition: opacity var(--dur-settle) var(--spring), transform var(--dur-settle) var(--spring);
}
.scene.is-in .scene-copy > *:nth-child(1), .case-scene.is-in .case-meta > *:nth-child(1) { transition-delay: 0s; }
.scene.is-in .scene-copy > *:nth-child(2), .case-scene.is-in .case-meta > *:nth-child(2) { transition-delay: var(--delay-step); }
.scene.is-in .scene-copy > *:nth-child(3), .case-scene.is-in .case-meta > *:nth-child(3) { transition-delay: calc(var(--delay-step) * 2); }
.scene.is-in .scene-copy > *:nth-child(4), .case-scene.is-in .case-meta > *:nth-child(4) { transition-delay: calc(var(--delay-step) * 3); }
.scene.is-in .scene-copy > *:nth-child(5), .case-scene.is-in .case-meta > *:nth-child(5) { transition-delay: calc(var(--delay-step) * 4); }

/* unified image reveal: the frame is always solid (overflow:hidden), only the
   photo slides up into place once. Transform-only, so it stays compositor-friendly. */
.js .media-core { transform: translateY(14%); }
.scene.is-in .media-core, .case-scene.is-in .media-core { transform: translateY(0); transition: transform var(--dur-block) var(--spring) var(--delay-layer); }
.content-tile:nth-child(2) .media-core { transition-delay: calc(var(--delay-layer) + var(--delay-step)); }
.content-tile:nth-child(3) .media-core { transition-delay: calc(var(--delay-layer) + var(--delay-step) * 2); }

@media (max-width: 900px) {
  :root { --page: calc(100% - 44px); }
  .brush { display: none; }
  .site-header nav { display: none; }
  .hero { min-height: 0; grid-template-columns: 1fr; gap: 56px; padding-top: 90px; }
  .hero-media { width: min(76vw, 460px); justify-self: start; }
  .intro, .services, .content, .proof { grid-template-columns: 1fr; gap: 32px; }
  .section-head { flex-direction: row; }
  .intro-media { width: min(72vw, 390px); }
  .services-list { grid-column: auto; }
  .work { padding-right: 22px; padding-left: 22px; }
  .work-intro, .case-study { width: var(--page); }
  .work-intro { grid-template-columns: 1fr; gap: 32px; margin-bottom: 86px; }
  .case-study, .case-study-reverse { grid-template-columns: 1fr; gap: 34px; margin-bottom: 98px; }
  .case-study-reverse .case-meta, .case-study-reverse .case-media { grid-column: auto; grid-row: auto; }
  .case-media { order: -1; }
  .case-meta strong { font-size: clamp(44px, 10vw, 73px); }
  .content-grid { grid-column: auto; margin-top: 20px; }
  .contact { min-height: 0; grid-template-columns: 1fr; padding-top: 100px; padding-bottom: 130px; }
  .contact-copy { width: var(--page); justify-self: auto; }
  .contact-media { width: min(80vw, 455px); }
  .contact-details { left: 22px; right: 22px; bottom: 25px; flex-wrap: wrap; gap: 10px 20px; }
}

@media (max-width: 560px) {
  :root { --page: calc(100% - 32px); }
  body { font-size: 15px; }
  .site-header { height: 72px; }
  .header-contact { font-size: 12px; }
  .scene { min-height: 0; padding: 90px 0; }
  .hero { padding-top: 66px; }
  h1 { font-size: clamp(49px, 14vw, 76px); }
  h2 { font-size: clamp(38px, 12vw, 60px); }
  .lede { font-size: 16px; }
  .hero-media { width: 100%; }
  .service-row { grid-template-columns: 27px minmax(0, 1fr); gap: 9px; padding: 24px 0; }
  .service-row h3 { font-size: 25px; }
  .service-type { grid-column: 2; padding: 0; text-align: left; }
  .work-intro { margin-bottom: 72px; }
  .case-study { margin-bottom: 82px; }
  .case-media .media-core { min-height: 310px; }
  .media-core-collage { gap: 8px; padding: 24px 7%; }
  .media-core-collage img { width: 42%; border-radius: 13px; }
  .content-grid { grid-template-columns: 1fr 1fr; gap: 10px; }
  .content-tile-large { grid-column: 1 / 3; }
  .content-tile .media-core, .content-tile-large .media-core { aspect-ratio: .95; }
  .content-tile-large .media-core { aspect-ratio: 1.1; }
  .contact { padding-right: 16px; padding-left: 16px; }
  .contact-copy { width: 100%; }
  .contact-media { width: 100%; }
  .site-footer { min-height: 118px; flex-wrap: wrap; padding: 20px 0; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; animation-iteration-count: 1 !important; transition-duration: .01ms !important; }
  .js .scene-copy, .js .scene-media, .js .case-meta, .js .case-media { opacity: 1; transform: none; }
  .js .scene-copy > *, .js .case-meta > * { opacity: 1; transform: none; }
  .js .media-core { transform: none; }
  .js .brush { opacity: 1; transform: none; }
}